Boost Your Business Cash Flow in 90 Days
Author: Moses Estevez
Published on Amazon
Why I Wrote This Book
Many business owners work incredibly hard, generate sales, and even show a profit, yet still struggle with cash in the bank.
After more than 40 years in accounting, finance, and business leadership, I realized that the problem usually isn't a lack of effort. More often, it's a lack of visibility into the operational decisions that quietly affect cash flow every day.
I wrote this workbook to provide business owners with a practical roadmap to understand those decisions and improve their businesses' financial performance.
Whether you choose to work through the workbook on your own or partner with me directly, my goal is the same: to help you improve profit and strengthen cash in the bank.
What You'll Learn
✔ Understand why profit doesn't always become cash.
✔ Identify the 16 operational drivers that influence cash flow.
✔ Reduce unnecessary cash leaks.
✔ Improve collections and working capital.
✔ Build a practical cash flow forecast.
✔ Develop weekly cash flow habits.
✔ Create a realistic 90-day implementation plan.
Who Should Read This?
Perfect for:
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Service businesses
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Contractors
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Healthcare practices
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Professional firms
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Growing small businesses
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Owners frustrated by cash shortages despite showing a profit
About the Author
Moses Estevez is the founder of Estevez Cash Advisory and serves as a Strategic Cash Flow Advisor to growth-focused business owners seeking to improve profit and strengthen cash in the bank.
Drawing on more than 40 years of experience in accounting, finance, and business leadership, Moses has dedicated his career to helping organizations improve financial performance and make better business decisions. His professional background includes more than 20 years in corporate accounting and finance leadership, followed by more than 20 years as an entrepreneur and trusted business advisor.
Throughout his career, Moses has worked with organizations of various sizes and industries, developing practical solutions to improve profitability, strengthen cash flow, and support sustainable growth. Rather than focusing solely on financial statements, his approach examines the operational drivers that influence financial performance, from lead generation and sales conversion to pricing, collections, expenses, and working capital management.
This real-world experience led Moses to develop his proprietary 16-driver cash flow framework, a practical methodology that helps business owners identify where cash may be getting delayed, constrained, or quietly leaving their businesses. The framework serves as the foundation for both his advisory practice and this workbook.
Moses believes that strong cash flow is rarely the result of a single financial decision. Instead, it is created through consistent improvements across the operational and financial areas of a business. His mission is to help business owners gain greater clarity, improve profitability, strengthen cash in the bank, and build businesses that are financially healthier and better prepared for long-term success.
He is the author of Boost Your Business Cash Flow in 90 Days, a practical workbook designed to help small business owners understand the operational drivers that influence cash flow and implement meaningful improvements over a focused 90-day period.
Through Estevez Cash Advisory, Moses continues to work with business owners who want more than financial reports—they want practical guidance, measurable results, and a trusted advisor committed to helping them build stronger, more profitable businesses.
What Readers Receive
Workbook includes:
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Practical exercises
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Worksheets
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Planning tools
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Implementation guides
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Real-world examples
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90-Day Action Plan
Ready to Strengthen Cash in the Bank?
Reading the workbook is an excellent first step.
If you'd like to identify the specific operational drivers affecting your own business, I invite you to schedule a Complimentary Strategic Cash Flow Assessment.
Together we'll discuss your business, explore opportunities to improve profitability and strengthen cash in the bank, and determine whether my advisory services are the right fit for your goals.
I look forward to meeting you.